New ad format emerged recently and it is push notification advertising. You’ve probably heard about it or you soon will if not yet.
Push notification advertising
It’s a new digital ads format, which literally places ads inside desktop and mobile push-notifications. As far as we know it appears once a day on users device and looks like a regular one, but contains logo, banner, title, text and a website link.
They don’t have too customized targeting now. Only country, town, device, OS and ip-lists. Not much, but you pay CPC, so it’s not that big of a deal. Traffic sources do not share what websites or apps provide the placements and actually that doesn’t matter. Thus push appearance doesn’t depend on device/app/website usage, it just delivers the message straight to the user no matter what he’s doing now.
Average pricing is 0,06-0,1 CPC, which is pretty cheap for that kind of performance.
Why push-ads convert that good?
It’s a very new type, it emerged about a month ago if not less. It’s clean traffic, there are no bots, no mass-adblock utilities, nothing like that. For now there are only a couple of vendors we have, who are trying to keep source quality.
Here’s what we have no, considering the performance:
We currently implementing this push notification advertising into the UI, it takes time. But we’re creating campaigns for our clients manually to deliver the top-tier new inventory. Get your conversions now, drop us an email on firstname.lastname@example.org and we’ll set up a campaign for you!
Also published on Medium.