New ad format emerged recently and it is push notification advertising. You’ve probably heard about it or you soon will if not yet. Push notification advertising It’s a new digital ads format, which literally places ads inside desktop and mobile push-notifications. As far as we know it appears once a…
All ad tech white label solutions mostly look the same. Don’t they? But how do you choose the best one to work with? There are a couple of indicators, that will help you make a choice. You have an ad tech company or you’re running a lot of digital ads,…
Hey guys! We’ve made a set of short videos to help you with setting up your advertising campaigns. Just 6 easy steps on the way to getting traffic!
There are a couple of ways to monetize your website or app, but what is the correct one? Each way has its own pros and cons, so you should evaluate all of them and decide what you need. SSP monetization Probably the easiest way is to find a supply side…
RTB – a blessing or a curse? Real time bidding is a convenient invention. Publishers generate content and don’t have to worry about finding advertisers. They just plug in some SSPs and get money, all the boring stuff is done by someone else. Looks OK, but there are publishers and…
If you’re buying search ads you probably have no idea about traffic source problems. That happens since you are actually using only one source, for example Google Adwords. But, you may have tested some other traffic sources. Bing, Yahoo, Quora, Facebook, Instagram ads or something. And they all showed you different…
Getting higher traffic conversions is essential for almost any media buyer or especially affiliate. The more conversions you get, the less money you waste and the better profit you receive. You probably already know many ways to improve conversion, but here are some more, that we’ve found out using our…
To choose the top best DSP to use you should know what to consider. Demand Side Platform is a tool which you can use to buy traffic/run advertising for your business. While Supply Side Platform is trying to collect different publishers and protect their interests, DSP does the same for…
What is Header Bidding, how to use it and is it worth using at all? What problems does it solve and create? And why has it even appeared? Direct Buying You can sell/buy inventory through direct orders, programmatic orders, private/open RTB auctions or header bidding. Direct order is still…
Real Time Bidding is a basic feature of todays DSPs, SSPs and Ad networks. One can say it’s an auction, which is true, but it also has its peculiarities. Regular auction simply sells items for the highest bid, but RTB don’t. Yes, it chooses the highest bidder, but it lowers…
