DSP

Digital advertising is all about precise targeting. The better you define your audience the less money you spend on ads and the more conversions you get. Modern Ad Networks including Facebook are trying to give as many targeting options as possible, but they still can’t match everyones needs. There is…

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You probably came across some articles about AI, artificial neural network, machine learning, data mining, big data or something like that. But you still can’t say for sure if you know what all that mean for programmatic. DMPs, Data Management Platforms know more about you than you think. Trackers get…

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How do you really turn traffic into money and can you do that without some extremely deep knowledge? Of course you better have those, but it’s not rocket science. But be advised, there is no “easy and fast” ways to earn money. If someone claims they have one, it’s probably…

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If you launch your own DSP, you probably want to gain a lot of users and fast. There is no special button “get clients” but there is a sequence of steps you should take to increase your chances of success. Make a good landing page Since you are using AdMachine…

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build an ad network

Is it difficult to make your own An Network and what do you need for that? It may be pretty easy if you want to use some white label solutions. But it will be very hard to fully develop an ad network from scratch. To get an idea of the…

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Demand side platform

Digital ad market is growing every year. There are many SSPs and DSPs already, but they keep coming and finding their customers. About 50 major DSPs and 100+ of the smaller ones are doing pretty good. Is it worth it to start a Demand Side Platform It’s the first question…

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How RTB works

Real Time Bidding is a basic feature of todays DSPs, SSPs and Ad networks. One can say it’s an auction, which is true, but it also has its peculiarities. Regular auction simply sells items for the highest bid, but RTB don’t. Yes, it chooses the highest bidder, but it lowers…

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