In our previous article we defined what is DSP and SSP. But what should you use to run your digital advertising? Is DSP better than SSP or is it not? There are some differences that you should know before deciding what is better for you. How SSP work There are…

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What is white label DSP and what is it for? Actually that’s a complex name for the tools to launch a digital advertising platform and earn money. Almost every platform is different in its way, so we’ll have to go deeper to define what white label DSP actually means. DSP…

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