RichPush, Push notification traffic network by Admachine, has announced a new form of push ads: In-page push notifications. This kind of advertising has emerged from the mix of classic push notification ads and pop ads. But why? Let’s dive deeper into the background. The first reason is that on February,…
Push-notification advertising is a big thing now. Almost everyone is now trying to make push-notification network. It’s a new digital ad format that can compete with Facebook or AdWords in terms of efficiency and engagement. Push campaigns may deliver 140% and even 200% ROI with basic targeting. You have probably…
What is it? Push-notification advertising is a new type of ads, that helps advertisers reach their audience more efficiently and webmasters to earn more without adding any banners. So basically it’s a new way to monetize your website. 73% of publishers are not satisfied with their website monetization. They are…
Push-notification advertising is a relatively new format, that allows advertisers to show their ads in web-push browsers notifications or mobile applications notifications. Pros and cons of push notification advertising What are the advantages of push-ads: Human traffic (there are no bots, since it’s hard to imitate push-notification behavior and format…
New ad format emerged recently and it is push notification advertising. You’ve probably heard about it or you soon will if not yet. Push notification advertising It’s a new digital ads format, which literally places ads inside desktop and mobile push-notifications. As far as we know it appears once a…
All ad tech white label solutions mostly look the same. Don’t they? But how do you choose the best one to work with? There are a couple of indicators, that will help you make a choice. You have an ad tech company or you’re running a lot of digital ads,…
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There are a couple of ways to monetize your website or app, but what is the correct one? Each way has its own pros and cons, so you should evaluate all of them and decide what you need. SSP monetization Probably the easiest way is to find a supply side…
RTB – a blessing or a curse? Real time bidding is a convenient invention. Publishers generate content and don’t have to worry about finding advertisers. They just plug in some SSPs and get money, all the boring stuff is done by someone else. Looks OK, but there are publishers and…
If you’re buying search ads you probably have no idea about traffic source problems. That happens since you are actually using only one source, for example Google Adwords. But, you may have tested some other traffic sources. Bing, Yahoo, Quora, Facebook, Instagram ads or something. And they all showed you different…
