Push-notification advertising is a relatively new format, that allows advertisers to show their ads in web-push browsers notifications or mobile applications notifications. Pros and cons of push notification advertising What are the advantages of push-ads: Human traffic (there are no bots, since it’s hard to imitate push-notification behavior and format…
New ad format emerged recently and it is push notification advertising. You’ve probably heard about it or you soon will if not yet. Push notification advertising It’s a new digital ads format, which literally places ads inside desktop and mobile push-notifications. As far as we know it appears once a…
All ad tech white label solutions mostly look the same. Don’t they? But how do you choose the best one to work with? There are a couple of indicators, that will help you make a choice. You have an ad tech company or you’re running a lot of digital ads,…
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There are a couple of ways to monetize your website or app, but what is the correct one? Each way has its own pros and cons, so you should evaluate all of them and decide what you need. SSP monetization Probably the easiest way is to find a supply side…
RTB – a blessing or a curse? Real time bidding is a convenient invention. Publishers generate content and don’t have to worry about finding advertisers. They just plug in some SSPs and get money, all the boring stuff is done by someone else. Looks OK, but there are publishers and…
If you’re buying search ads you probably have no idea about traffic source problems. That happens since you are actually using only one source, for example Google Adwords. But, you may have tested some other traffic sources. Bing, Yahoo, Quora, Facebook, Instagram ads or something. And they all showed you different…
If you are planning to start promoting affiliate offers or you’re already doing it, but want to learn new tips, see our AdMachine campaigns setup checklist. We’ve made it personally for CPA managers to run CPA offers successfully and get ROI. Choose a CPA offer or a product with a…
There are lots of cryptoinvestors, that would like to buy your tokens, but how to reach them? Let’s see how many different channels you can use and how effective they can be. Offline ICO promotion Not so much to do about offline, since it’s a digital product. Probably the only…
Digital advertising is all about precise targeting. The better you define your audience the less money you spend on ads and the more conversions you get. Modern Ad Networks including Facebook are trying to give as many targeting options as possible, but they still can’t match everyones needs. There is…
