There are a couple of ways to monetize your website or app, but what is the correct one? Each way has its own pros and cons, so you should evaluate all of them and decide what you need. SSP monetization Probably the easiest way is to find a supply side…
RTB – a blessing or a curse? Real time bidding is a convenient invention. Publishers generate content and don’t have to worry about finding advertisers. They just plug in some SSPs and get money, all the boring stuff is done by someone else. Looks OK, but there are publishers and…
To choose the top best DSP to use you should know what to consider. Demand Side Platform is a tool which you can use to buy traffic/run advertising for your business. While Supply Side Platform is trying to collect different publishers and protect their interests, DSP does the same for…
You probably came across some articles about AI, artificial neural network, machine learning, data mining, big data or something like that. But you still can’t say for sure if you know what all that mean for programmatic. DMPs, Data Management Platforms know more about you than you think. Trackers get…
Programmatic advertising is not a new form of digital ads, but new approach to targeting, where machines decide if the user is worth seeing that specific ad. You’ve probably heard something about machine learning. Well, that’s what we’re talking about. Oldschool display ad is just a banner that will be…
Is it difficult to make your own An Network and what do you need for that? It may be pretty easy if you want to use some white label solutions. But it will be very hard to fully develop an ad network from scratch. To get an idea of the…
What are best SSPs to buy traffic from? Are there any differences and do you even need to use many SSPs or one major is enough? Let’s check stats of some biggest Supply Side Platforms and see if we can answer those questions. When choosing the appropriate SSPs you should…
Digital ad market is growing every year. There are many SSPs and DSPs already, but they keep coming and finding their customers. About 50 major DSPs and 100+ of the smaller ones are doing pretty good. Is it worth it to start a Demand Side Platform It’s the first question…
There are a number of reasons why ad creatives are declined. Let’s see what are the most common ones. About 60% of all rejections happens because of prohibited content. Every SSP has its own rules, but they often decline drug ads, gun ads and adult. You can also see more…
Real Time Bidding is a basic feature of todays DSPs, SSPs and Ad networks. One can say it’s an auction, which is true, but it also has its peculiarities. Regular auction simply sells items for the highest bid, but RTB don’t. Yes, it chooses the highest bidder, but it lowers…
