SSP

You probably came across some articles about AI, artificial neural network, machine learning, data mining, big data or something like that. But you still can’t say for sure if you know what all that mean for programmatic. DMPs, Data Management Platforms know more about you than you think. Trackers get…

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Programmatic

Programmatic advertising is not a new form of digital ads, but new approach to targeting, where machines decide if the user is worth seeing that specific ad. You’ve probably heard something about machine learning. Well, that’s what we’re talking about. Oldschool display ad is just a banner that will be…

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build an ad network

Is it difficult to make your own An Network and what do you need for that? It may be pretty easy if you want to use some white label solutions. But it will be very hard to fully develop an ad network from scratch. To get an idea of the…

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Best Supply side platforms (SSPs)

What are best SSPs to buy traffic from? Are there any differences and do you even need to use many SSPs or one major is enough? Let’s check stats of some biggest Supply Side Platforms and see if we can answer those questions. When choosing the appropriate SSPs you should…

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Demand side platform

Digital ad market is growing every year. There are many SSPs and DSPs already, but they keep coming and finding their customers. About 50 major DSPs and 100+ of the smaller ones are doing pretty good. Is it worth it to start a Demand Side Platform It’s the first question…

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Ads creatives rejected

There are a number of reasons why ad creatives are declined. Let’s see what are the most common ones. About 60% of all rejections happens because of prohibited content. Every SSP has its own rules, but they often decline drug ads, gun ads and adult. You can also see more…

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How RTB works

Real Time Bidding is a basic feature of todays DSPs, SSPs and Ad networks. One can say it’s an auction, which is true, but it also has its peculiarities. Regular auction simply sells items for the highest bid, but RTB don’t. Yes, it chooses the highest bidder, but it lowers…

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