You probably came across some articles about AI, artificial neural network, machine learning, data mining, big data or something like that. But you still can’t say for sure if you know what all that mean for programmatic. DMPs, Data Management Platforms know more about you than you think. Trackers get…

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Our mothership Platform.io was verified by Trustworthy Accountability Group (TAG). Trustworthy Accountability Group (TAG) is trying to establish transparency in digital ad industry. They focus on 4 core areas: eliminating fraud, combating malware, fighting ad-supported Internet piracy, promoting brand safety through greater transparency. American Association of Advertising Agencies (4A’s), Association of…

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How do you really turn traffic into money and can you do that without some extremely deep knowledge? Of course you better have those, but it’s not rocket science. But be advised, there is no “easy and fast” ways to earn money. If someone claims they have one, it’s probably…

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If you launch your own DSP, you probably want to gain a lot of users and fast. There is no special button “get clients” but there is a sequence of steps you should take to increase your chances of success. Make a good landing page Since you are using AdMachine…

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Programmatic

Programmatic advertising is not a new form of digital ads, but new approach to targeting, where machines decide if the user is worth seeing that specific ad. You’ve probably heard something about machine learning. Well, that’s what we’re talking about. Oldschool display ad is just a banner that will be…

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