You probably came across some articles about AI, artificial neural network, machine learning, data mining, big data or something like that. But you still can’t say for sure if you know what all that mean for programmatic. DMPs, Data Management Platforms know more about you than you think. Trackers get…

Read More

Our mothership Platform.io was verified by Trustworthy Accountability Group (TAG). Trustworthy Accountability Group (TAG) is trying to establish transparency in digital ad industry. They focus on 4 core areas: eliminating fraud, combating malware, fighting ad-supported Internet piracy, promoting brand safety through greater transparency. American Association of Advertising Agencies (4A’s), Association of…

Read More

How do you really turn traffic into money and can you do that without some extremely deep knowledge? Of course you better have those, but it’s not rocket science. But be advised, there is no “easy and fast” ways to earn money. If someone claims they have one, it’s probably…

Read More

If you launch your own DSP, you probably want to gain a lot of users and fast. There is no special button “get clients” but there is a sequence of steps you should take to increase your chances of success. Make a good landing page Since you are using AdMachine…

Read More
Programmatic

Programmatic advertising is not a new form of digital ads, but new approach to targeting, where machines decide if the user is worth seeing that specific ad. You’ve probably heard something about machine learning. Well, that’s what we’re talking about. Oldschool display ad is just a banner that will be…

Read More
build an ad network

Is it difficult to make your own An Network and what do you need for that? It may be pretty easy if you want to use some white label solutions. But it will be very hard to fully develop an ad network from scratch. To get an idea of the…

Read More
Best Supply side platforms (SSPs)

What are best SSPs to buy traffic from? Are there any differences and do you even need to use many SSPs or one major is enough? Let’s check stats of some biggest Supply Side Platforms and see if we can answer those questions. When choosing the appropriate SSPs you should…

Read More
Demand side platform

Digital ad market is growing every year. There are many SSPs and DSPs already, but they keep coming and finding their customers. About 50 major DSPs and 100+ of the smaller ones are doing pretty good. Is it worth it to start a Demand Side Platform It’s the first question…

Read More
Ads creatives rejected

There are a number of reasons why ad creatives are declined. Let’s see what are the most common ones. About 60% of all rejections happens because of prohibited content. Every SSP has its own rules, but they often decline drug ads, gun ads and adult. You can also see more…

Read More