There are a couple of ways to monetize your website or app, but what is the correct one? Each way has its own pros and cons, so you should evaluate all of them and decide what you need. SSP monetization Probably the easiest way is to find a supply side…
RTB – a blessing or a curse? Real time bidding is a convenient invention. Publishers generate content and don’t have to worry about finding advertisers. They just plug in some SSPs and get money, all the boring stuff is done by someone else. Looks OK, but there are publishers and…
If you’re buying search ads you probably have no idea about traffic source problems. That happens since you are actually using only one source, for example Google Adwords. But, you may have tested some other traffic sources. Bing, Yahoo, Quora, Facebook, Instagram ads or something. And they all showed you different…
If you are planning to start promoting affiliate offers or you’re already doing it, but want to learn new tips, see our AdMachine campaigns setup checklist. We’ve made it personally for CPA managers to run CPA offers successfully and get ROI. Choose a CPA offer or a product with a…
There are lots of cryptoinvestors, that would like to buy your tokens, but how to reach them? Let’s see how many different channels you can use and how effective they can be. Offline ICO promotion Not so much to do about offline, since it’s a digital product. Probably the only…
Digital advertising is all about precise targeting. The better you define your audience the less money you spend on ads and the more conversions you get. Modern Ad Networks including Facebook are trying to give as many targeting options as possible, but they still can’t match everyones needs. There is…
Getting higher traffic conversions is essential for almost any media buyer or especially affiliate. The more conversions you get, the less money you waste and the better profit you receive. You probably already know many ways to improve conversion, but here are some more, that we’ve found out using our…
Facebook recently announced ban for all cryptocurrency ads. But what are they actually blocking? Looks more like all crypto ads. It seems like they are actually blocking any ads, that contains keywords like “crypto”, “ICO”, “bitcoin” etc. And they block those randomly. You can actually copy and change your ad…
To choose the top best DSP to use you should know what to consider. Demand Side Platform is a tool which you can use to buy traffic/run advertising for your business. While Supply Side Platform is trying to collect different publishers and protect their interests, DSP does the same for…
What is Header Bidding, how to use it and is it worth using at all? What problems does it solve and create? And why has it even appeared? Direct Buying You can sell/buy inventory through direct orders, programmatic orders, private/open RTB auctions or header bidding. Direct order is still…
