Real Time Bidding is a basic feature of todays DSPs, SSPs and Ad networks. One can say it’s an auction, which is true, but it also has its peculiarities. Regular auction simply sells items for the highest bid, but RTB don’t. Yes, it chooses the highest bidder, but it lowers…
In our previous article we defined what is DSP and SSP. But what should you use to run your digital advertising? Is DSP better than SSP or is it not? There are some differences that you should know before deciding what is better for you. How SSP work There are…
What is white label DSP and what is it for? Actually that’s a complex name for the tools to launch a digital advertising platform and earn money. Almost every platform is different in its way, so we’ll have to go deeper to define what white label DSP actually means. DSP…
What is the difference between native ad, display ad and pop ad and what are they being used for. Let’s see how those digital ads formats work and compare them.
Some remarkable changes happened to Digital Ads and marketing in 2016 and they surely will influence our decisions in 2017.
You have a blog or a website. It is getting some views and people appreciate what you’re doing. Your blog is not big enough to sell banners and reviews or you just don’t want to waste time on dealing with those.
