Push notification advertising is a new term and many users might not know about it. In this post, we are going to cover the origin, advantages and in-depth study. Push notification advertising network is a new tool for digital advertisement. It allows the marketer of an app or website to…
All ad tech white label solutions mostly look the same. Don’t they? But how do you choose the best one to work with? There are a couple of indicators, that will help you make a choice. You have an ad tech company or you’re running a lot of digital ads,…
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There are a couple of ways to monetize your website or app, but what is the correct one? Each way has its own pros and cons, so you should evaluate all of them and decide what you need. SSP monetization Probably the easiest way is to find a supply side…
If you’re buying search ads you probably have no idea about traffic source problems. That happens since you are actually using only one source, for example Google Adwords. But, you may have tested some other traffic sources. Bing, Yahoo, Quora, Facebook, Instagram ads or something. And they all showed you different…
If you are planning to start promoting affiliate offers or you’re already doing it, but want to learn new tips, see our AdMachine campaigns setup checklist. We’ve made it personally for CPA managers to run CPA offers successfully and get ROI. Choose a CPA offer or a product with a…
There are lots of cryptoinvestors, that would like to buy your tokens, but how to reach them? Let’s see how many different channels you can use and how effective they can be. Offline ICO promotion Not so much to do about offline, since it’s a digital product. Probably the only…
Digital advertising is all about precise targeting. The better you define your audience the less money you spend on ads and the more conversions you get. Modern Ad Networks including Facebook are trying to give as many targeting options as possible, but they still can’t match everyones needs. There is…
To choose the top best DSP to use you should know what to consider. Demand Side Platform is a tool which you can use to buy traffic/run advertising for your business. While Supply Side Platform is trying to collect different publishers and protect their interests, DSP does the same for…
You probably came across some articles about AI, artificial neural network, machine learning, data mining, big data or something like that. But you still can’t say for sure if you know what all that mean for programmatic. DMPs, Data Management Platforms know more about you than you think. Trackers get…
