rtb

If you’re buying search ads you probably have no idea about traffic source problems. That happens since you are actually using only one source, for example Google Adwords. But, you may have tested some other traffic sources. Bing, Yahoo, Quora, Facebook, Instagram ads or something. And they all showed you different…

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You probably came across some articles about AI, artificial neural network, machine learning, data mining, big data or something like that. But you still can’t say for sure if you know what all that mean for programmatic. DMPs, Data Management Platforms know more about you than you think. Trackers get…

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How do you really turn traffic into money and can you do that without some extremely deep knowledge? Of course you better have those, but it’s not rocket science. But be advised, there is no “easy and fast” ways to earn money. If someone claims they have one, it’s probably…

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Programmatic

Programmatic advertising is not a new form of digital ads, but new approach to targeting, where machines decide if the user is worth seeing that specific ad. You’ve probably heard something about machine learning. Well, that’s what we’re talking about. Oldschool display ad is just a banner that will be…

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Ads creatives rejected

There are a number of reasons why ad creatives are declined. Let’s see what are the most common ones. About 60% of all rejections happens because of prohibited content. Every SSP has its own rules, but they often decline drug ads, gun ads and adult. You can also see more…

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How RTB works

Real Time Bidding is a basic feature of todays DSPs, SSPs and Ad networks. One can say it’s an auction, which is true, but it also has its peculiarities. Regular auction simply sells items for the highest bid, but RTB don’t. Yes, it chooses the highest bidder, but it lowers…

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SSP

What is white label DSP and what is it for? Actually that’s a complex name for the tools to launch a digital advertising platform and earn money. Almost every platform is different in its way, so we’ll have to go deeper to define what white label DSP actually means. DSP…

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