$11 leads for ico presale
Client: Blockchain-Tech Company
Goal: ICO presale leads
Cost per lead: $11
Tech company ICO presale campaign case study. Company ran out of leads from Facebook and Adwords, so they began looking for other channels.
- Push-notification advertising
- Tier 1 countries, Worldwide
- 15 creatives made
Monitoring and additional tuning.
User segments testing.
- Clicks: 209 388
- Spent: $34 098
- Conversions: 3 098
- Cost per conversion: $11
RichPush push notifications delivered decent lead generation effect and performed as good as Google AdWords and Facebook Ads. Customer was satisfied with the result and continued using the platform.