Cookie Jam Installs
Client: affiliate manager, JamCity
Product: mobile game app
Goal: get installs for minimum price
- SSP (Google Doubleclick, MoPub)
- Device targeting (iOS)
- Geotargeting (USA)
- Targeting by relevant websites and look-a-like apps
- Traffic sources sampling
- Setting up traffic sampling
- Blocking non-performing sources
Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per install for campaigns auto optimization.
Reporting monitoring and additional tuning.
- 170% ROI
- 5692 installs