Cookie Jam Installs

Problem

Client: affiliate manager, JamCity
Product: mobile game app
Goal: get installs for minimum price

Solution

  1. Targeting
  • SSP (Google Doubleclick, MoPub)
  • Device targeting (iOS)
  • Geotargeting (USA)
  • Targeting by relevant websites and look-a-like apps
  1. Traffic sources sampling
  • Setting up traffic sampling
  • Blocking non-performing sources

  1. Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per install for campaigns auto optimization.

  2. Reporting monitoring and additional tuning.

Outcome

  • 170% ROI
  • 5692 installs