Marvel Android Game Installs

Problem

Client: affiliate manager
Product: mobile massively multiplayer game with in-game purchases
Goal: get installs for minimum possible price

Solution

  1. Targeting
  • Choosing most relevant SSP (MoPub, Nexage, Epom, Mads, AirPush, AtomX Inappertising, KDS Media, Adsiduous, Streamlyn, Sovrn Display, Advangelists)
  • Device targeting (Android)
  • Geotargeting (USA)
  • Targeting by relevant websites and look-a-like apps
  1. Traffic sources sampling
  • Setting up traffic sampling
  • Blocking non-performing sources

  1. Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per install for campaigns auto optimization.

  2. Reporting monitoring and additional tuning.

Outcome

  • 3,7 times more game installs
  • User engagement 24% growth
  • Cost per install 33,5% reduction in comparison to other channels