Marvel Android Game Installs
Client: affiliate manager
Product: mobile massively multiplayer game with in-game purchases
Goal: get installs for minimum possible price
- Choosing most relevant SSP (MoPub, Nexage, Epom, Mads, AirPush, AtomX Inappertising, KDS Media, Adsiduous, Streamlyn, Sovrn Display, Advangelists)
- Device targeting (Android)
- Geotargeting (USA)
- Targeting by relevant websites and look-a-like apps
- Traffic sources sampling
- Setting up traffic sampling
- Blocking non-performing sources
Setting up optimization rules to get desired cost per conversion. Choosing maximum acceptable price per install for campaigns auto optimization.
Reporting monitoring and additional tuning.
- 3,7 times more game installs
- User engagement 24% growth
- Cost per install 33,5% reduction in comparison to other channels