Naruto Online CPA-offer

Problem

Client: affiliate marketer
Product: online mass multiplayer game
Goal: get installs at minimum possible price

Solution

  1. Targeting

    • Choosing most relevant Native SSPs (Google ADX, MoPub, MGID, TripleLift, LiveRail, Clickganic)
    • WhiteBlack lists and IP lists
    • OS, Device, Carrier and Connection Type targeting
    • Audience segment (anime/manga and naruto apps users)

  2. Making multiple relevant creatives

  3. Traffic sources sampling

    • Setting up traffic sampling
    • Testing all relevant sources and blocking those, that don't deliver enough clicks

  4. Optimization

    • Creatives performance check
    • GEO performance check
    • Additional tuning

Outcome

  • 157% offer ROI
  • $3624 revenue