Revitalizing cream CPA-offer

Problem

Client: affiliate marketer
Product: revitalizing daytime cream
Goal: receive purchases at minimum possible price

Solution

  1. Preparation

    • Multiple creatives creation
    • Multiple landings creation

  2. Targeting

    • Choosing most relevant SSPs (Google Doubleclick)
    • Gender targeting
    • Geotargeting (USA, areas possible for delivery)
    • Targeting by beauty and cosmetics websites and apps

  3. Traffic sources sampling

    • Setting up traffic sampling
    • Blocking non-performing sources

  4. Setting up optimization rules to get desired cost per conversion for campaigns auto optimization.

  5. Reporting monitoring and additional tuning.

Outcome

  • 197% offer ROI